Beer & Gnomes

Brewery D'Achouffe   ::   Gnome week

This was probably the most fun assignment anyone has ever been briefed on. Brewery D'Achouffe had their 6.666th anniversary and they asked us to come up with cool ways to promote this with a tiny budget and limited distribution. We drank a lot of beer and had a lot of fun and somehow the launch was successful. 

I know the gnome is creepy - but its a historic gnome so thats that.

Posters

Coasters
Gnome Week Coasters were not only educational but featured augmented reality triggers that allowed fans to bring the gnomes to life using the Chouffe App on their mobile devices. Alcohol + AR = Fun time at 1am. 

Facebook
Chouffe's Facebook page touted the event, while giving fans the chance to create their very own Gnome Thyself photos, locate participating bars, and count down to The World's Smallest Toast. 

Blogger Kit
These kits were sent to 50 of the most influential beer bloggers across the country. Each kit included a gnome sized mug, a mini coaster (also an AR trigger), a chouffe gnome, and an information card about Gnome Week.