Salesforce goes analog

Salesforce :: Vantage Point Magazine

Salesforce has always created great content, but mostly digital. Enter COVID. You know you were tired of lookin’ at screens. This was the perfect opportunity for us to reach our C suite audiences with tangible of the moment editorial content. This is one of my favorite projects of all time. My role was to lead development and execution of all aspects of creating and promoting the magazine. I oversaw our creative and editorial agency as well as our internal team, partnering with all stakeholders in the process to push something we’ve never done before to exceed expectations.

Created in partnership with LongDash.
CD: Jessica Bognar, Rebecca Brown AD: Lorenz Ortiz, Tiffany Zaporteza

Masthead

The name had to be unique to us and also communicate what the content would be. Vantage Point ties into our national parks brand theme as well as the idea of new perspectives.

Design System

The overall design system for the magazine is based solidly in the existing Salesforce brand—typefaces, color palettes, circles, humanity, and a sense of fun. But, to reach this more exclusive and executive audience, and to tell meaningful stories that go beyond a particular product or feature,we expanded the boundaries of what the brand systemis typically asked to do. And it is fire.

We merged those brand elements with the hallmarks of editorial design—bold typography, a flexible grid, a consistent folio, anda stable of clever and talented illustrators and photographers that could pair the central tenets ofthe brand with new and expressive visuals to complement rich storytelling. The resultis a product that feels distinctly Salesforce.

Cover Art

Spreads

Promotion

Using lots of motion and behind the scenes imagery we created bit of an edgy fashion vibe, making it cool to want to read a business publication.