Sooooo, what would you say you do here?

Salesforce :: Brand Campaign 2019

If you had to explain to your mom what Salesforce does, could you? We couldn’t either. This was the first ever, yes ever, in 20 years ever, brand campaign creating awareness globally of what we do and the breadth of products and industries we have solutions for. I led the cross functional team creating this beautiful campaign from start to finish. The campaign has shown up globally with tons of press and has internally become a rallying cry for all 60,000 proud global employees.

Not only was this a new campaign, it brought with it a new brand, new 3d characters, new typography, new voice. This was a coming out party for Salesforce, having finally made a campaign that met the awesome power of Salesforce. Style guides galore.

Creative team: Karen Farrell, Katie Snider, John Ilang Ilang, Paul Nowikowski, Jayson Ertelt, Ronny Kight,

And we went big, like real big

We made executions for brand level, every industry,
and every product.

And people talked about it