Say hi to your mother for me

Ebay Now :: Mother's Day Activation

eBay Now is eBay's same-day delivery service. They were looking to increase deliveries in their two key markets, San Francisco and New York. We discovered that most people leave buying their Mother's Day gift until the last minute. This was an opportunity for eBay Now to come to the rescue and make Mother's Day Happen for Moms around the Bay Area and NYC.

DIGITAL BUS SHELTER

This digital bus shelter gave last minute shoppers the opportunity to appear super thoughtful. Users could scroll through many scenarios such as "Make being Mom's favorite happen" and "Make indulegence happen" each with a corresponding inspiring gift that could be delivered to them in an hour on eBay now.