Salesforce goes FAST

Salesforce :: Formula 1 Partnership

The Salesforce Formula One Partnership is set to revolutionize the racing industry. It also let us rethink our brand in two ways - Campaigns and Design Systems. In a short period of time we branded thousands of touch points with a cohesive co-brand we’ve created just for this partnership across broadcast, ooh, digital, in race data, social, and even the Las Vegas sphere.

For campaigns, this was our opportunity to tell the clearest product story we’ve ever told, and through one of the most exciting brands out there. Showing exactly how we do this is something most b2b brands struggle to do at the awareness level, but we did it in a high energy and fun way while hitting on multiple products and outcomes for our customer, balancing making F1 the hero while also making clear it was with the help of Salesforce.

Then, how does our creative show up within a co-branded space? Where can we play? We worked with our close agency partners at Instrument to break apart our design system and put it all back together with a slick new Formula 1 interpretation of the brand - complete with a custom typeface and logomark.

Video

The Largest Screen on Earth

Design System