Down with Frapp

Peet's Coffee  ::  Javiva Launch

Peet's coffee asked us to create something for its new blended coffee beverage that would make Starbucks know "we're comin' for ya".  After uncovering the nugget that Frapps have 0 real coffee in them, we knew our plan of attack. We threw some major shade. 

The campaign included OOH, radio, you tube and instagram influencers, hashtags for days (#cutthefrapp #standupforfresh), and A MEME GENERATOR!

We seeded some memes, it was fun. 

Website coming soon!