That rickshaw looks great on you

CRAFT by World Market :: Brand Launch

CRAFT by World Market is a creative business idea I helped create at Swirl for World Market. Inspired by crowdsourcing and a trend toward handmade, artisanal products, CRAFT showcases prototypes of items from around the world and lets consumers decide which come to life. We were involved from idea to execution, naming, logo, branding, voice, product photography and selection, launch video, print, website, and social media assets.

All but the $1000 rickshaw sold out in the first month.