About — Jessica Bognar

Jessica Bognar is an executive creative leader specializing in brand transformation, integrated marketing, and creative systems for global brands.

Over the past two decades, she has led award-winning work spanning advertising, experiential, partnerships, editorial, digital, and brand storytelling for companies including Salesforce, Formula 1, Spotify, eBay, World Market, and Ticketmaster.

At Salesforce, Jessica helped build and scale the company’s first global brand team during a period of growth from $5B to $35B+ in revenue, contributing to Salesforce becoming Adweek’s #1 B2B Brand and one of Interbrand’s fastest-rising global brands.

Her work blends strategic clarity, cultural relevance, and creative leadership to build brands that feel human at enterprise scale.

ADWEEK - 2024 B2B Brand of the year

INTERBRAND - From 2017 to present Salesforce has gone from not being anywhere on interbrand rankings to entering at #85 in 2017 and progressing up each year to #36 in 2022, outranking world renowned brands like Netflix and Mastercard.