Camping Salesforce Style
Dreamforce :: Product Showcase
Dreamforce is the worlds biggest tech conference. So, how do you create a central space that shows all 100k+ attendees what is going on? You create a cohesive experience launching new products, industries, customer stories, and even a rock band. For me, this was an exercise in cross functional collaboration and creativity. I worked with literally every team at Salesforce to make this happen, including leading our partner agency George P. Johnson (structural) and Spineffects (interactive) in execution.
Metallica Fan Experience
Yep, Metallica uses Salesforce. Not only are they one of the worlds most popular bands, they are also a massive global brand, selling merchandise, connecting with their fans, and promoting their philanthropic efforts. We also helped them launch their new whiskey brand (they play their music to the barrels) with this experience. Lars liked it so much, he took this experience home to have in his house. Success.
Salesforce Customer 360 Experience
Never in my career did I think I’d build anything in a planetarium dome - until we were briefed with creating something that could tell the Salesforce 360 story. It only made sense. We created three animated stories showing how customers like the Container Store, Lacoste, and Audi use multiple products to get better views of their customer. I can’t show you the films because of formatting, but they were pretty spectacular in the round. Attendees would enter the experience, view the stories, and then slide on down to their own 360 personalization stations to help them on the rest of their Dreamforce journey.
Unilever Customer Experience
Unilever manages over 300 brands with Salesforce apps. We built an experience with larger than life products, a sustainability garden, and finally a racing video game showcasing how Salesforce helps Unilever take sustainable products from inception to shelf faster than ever.
Salesforce Essentials for Small Businesses
Salesforce launched a suite of products and features to help SMB’s at any stage in their journey - we created this experience along a physical and virtual road to success using customers like Doordash to bring the stories to life.
Marriott Customer Experience
We told this story through what I like to call…a “travel donut” taking the attendee through an experience a traveler would go through, before (on a plane), during (check in, in-room, spa) and after their trip, showcasing how Marriott uses Salesforce to know and personalize each customers journey. This all ended with a photo-op in Marriott’s Moxy property, complete with games and refreshments.
